“Just be consistent” is terrible advice

A lady on Threads posted this...

I shared my unsolicited thoughts on her question....

Consistent doesn't mean posting everyday. It means being consistent with your offer/messaging.

Here's a simple content plan...

List out 10 SPECIFIC problems your audience struggles with (that your offer solves)

List out 10 specific desires your audience has (that your offer gets them).

List out 2-5 “hills that you will die on". Opinions that'll piss people off.

That gives you 22-25 pieces of content to yap about.

Go deeper on the topics that get good engagement.

Share your proof (this can be your story, journey or transformation), along with nice comments you get on social. I bet half of the 100s of screenshots I have in my brag folder are from people who are NOT my customers. Social proof does NOT have to be from customers.

Remember...

Good messaging = contrast.

Old life vs. new life.

Old beliefs vs. new beliefs.

Old method vs. new method.

Old results vs. new results.

And share your PLAN often.

Your simple 3-5 step process for getting someone from where they are (Hell island) to where they want to be (Heaven island).

Bonus points: Give your unique process, system, framework, methodology a name. Mine is called the "M.O.M. Method". Repeat this OFTEN. Become known for it.

Get your people buying into your plan BEFORE selling them on your offer.

You don't need 70-11 content pillars, with a Notion dashboard that looks like something from NASA mission control.

You need ONE thing: A clear message repeated often (you'll feel like a broken record).

That is the kind of consistently that matters.

YOU GOT THIS 🙌

In your corner,
Adam

When you're ready, here are a couple of ways I can help you…

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