I spent most of this morning combing through old data. Was it the most productive use of my time? Probably not, but I is a numbers nerd. Some binge Netflix, I like to stare at spreadsheets (I'm a weird MFer) This morning, I was digging through the numbers from the Offer Wizard. I launched ads on December 3rd last year. And they worked. Quite, well, too. Looking through December & January, I found 9 different ad sets where I was paying less than $10 per customer. Then I saw the number that made me cry. My AOV (Average order Value) was $12.81 (that's hard to admit). I was profitable, byt mna, did I leave heaps of the green stuff on the table! My time and energy should have been spent on improving the funnel (upsells, downsells and/or order bumps) Trying to get that $12.81 to $20...$25...maybe even $30. Like the woman in the red dress got me (shiny object syndrome) and I moved on to something else. I have a new ad scheduled to go live at 12:01 AM tonight (or technically, tomorrow). The same damn ad I ran last December that crushed it. Ain't no sense in reinventing the wheel. Sometimes the next breakthrough in your business isn't hiding inside a NEW offer, funnel or strategy. Sometimes it's sitting right under your nose...in something that's worked before! You just need to stop "pivoting" too soon. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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September 24, 2026
I might've walked away from a gold mine
Stop guessing what to sell.
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